Communication

Online Giving & Landing Pages

Landing pages allow you to customize the content to the reader who has just clicked through from an ad or special offer kind of click. These pages don’t have to show up in your regular website menus/navigation.

If you have an online giving option on your website (you do have that, right?), have you thought about what the donor sees after successfully sending money to your church?

Enter the ‘Thank You’ page.

Here are some best practices based on Hubspot’s blog article Thank You, Come Again!: Best Practices for Thank You Pages:

  • Thank Them. Well, duh! Put yourself in their shoes and ask yourself what you’d like to see if you had just given money. Be sincere but not cheesy.
  • Set Great Expectations. Will you send them a tax receipt? A written thank you? What are you going to do with their money? Let them know what happens next.
  • Suggest They Follow You. Are you on FaceBook or Twitter? Invite them to be more involved in your ministry/cause by joining your circle of friends
  • Better Yet: Suggest They Tell Their Friends. They’ve already given you a vote of confidence by their donation. Suggest they invite you into their circle of friends. Get the word out!

Don’t miss the opportunity to involve your donors in the mission & ministry of your church. People love to be a part of something bigger than themselves, and especially love being part of a ‘winning team’.

What good ideas could you add to this?

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Free Books for Bloggers

Are you a blogger?  I am.  Over the years I’ve been privileged to review dozens of books.  Several of them were sent to me for free because the author wanted me to review it.  Most of the time you have to follow blogs and find authors who want bloggers to review them, but now you can go directly to the largest Christian publishing company, Thomas Nelson, by using BookSneeze.

All you have to do is sign up, agree to do write a review on your blog and to a major book site.  The the book is sent to you for free.  Check it out!

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Planning a Super Bowl Party?

ChurchRelevance.com has a great article and video link from the The Church Law Group outlining some great guidelines on enjoying a Super Bowl watch party at your church while respecting copyright law.

For those of you who’ve ever made an attempt at trying to understand copyright law, you will find these guidelines very reasonable and fair.
Enjoy the game!
P.S. The video also includes a great, understandable overview of what copyright and fair use are and what they affect, particularly relating to church use.

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ChurchMediaDesign.TV

ChurchMediaDesign.tv is a great site to learn more on how to use and create media for church.

Their newest episode #89 featured a documentary that Hillsong Television made about “Church News”. Church News is a 3-minute segment in their weekend services where announcements are made or ads as they call them.  There area a lot of good tips on filming and producing video elements in this show along with the resources, technology, and programs they used to produce this seqment of their weekend services.

It’s worth checking out! www.churchmediadesign.tv

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Go Where The People Are

http://www.philosophyofinformation.net/blog/uploaded_images/facebook-759598.jpgIt’s obvious, that in the social networking scene, facebook has emerged as the front runner. Not only is Facebook powerful because of it’s ability to collaborate, communicate, invite, and present to one another.  But it’s powerful because it’s where the people are

I can’t even tell you how many people (from nearly every demographic) want be my friend on facebook.  And I can’t tell you how many people who have never set foot into our church gatherings/services, but have become a fan on our churches facebook fan page.  So now our church has direct access into their lives and a platform to connect with them, and the best part is that they found us! 

If your church or organization is not on facebook, you should be.  I always say, ‘Go where the people are.’

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Make the Shift…

The culture and industries are making the shift to social media.

Has your church?


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8 Keys to Effective Word of Mouth Advertising

Truth Advertising just put out 8 Keys to Effective Word of Mouth Advertising in there latest newsletter.  They are…
  1. Give people something positive to say
  2. Be the church “that”
  3. Make it easy for your members to invite others
  4. Throw a party
  5. Don’t do boring types of marketing
  6. Put your pastor’s picture in your direct mail cards
  7. Be Relevant
  8. Be the church that changes lives

My favorite one is #8 followed by #4.  My least favorite one is #6.
What is your favorite and least favorite?  What would you add to the list?


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Death to Jott, Long Live Dial2Do

I was a big support of jott when it came out [see previous posts]. However, they have slowly transition from having all of their features for free a year or so ago to offering no features for free today. Not smart…

So I have been looking for other free solutions and along came Dial2Do.

And it kicks the snot out of jott. Not only does it have all features that jott has, but it also can read your calendar, email, weather, news feeds to you. All commanded by your voice! Sick! And did I mention it’s FREE!

Check it out.

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Ministry Wrestling

I wanted to know what you, your church, or your ministry are wrestling with in the New Year?

I hope to get some good dialogue going, so I can write on topics that are passionate to you and your context.


What do we need to rethink?

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TokBox | Video Chat Room

Need to get a bunch of people together in a video chat?

http://www.socialtimes.com/images/tokbox.gif
Check out TokBox. No Software to download, just have your webcam and microphone hooked up to your PC or Mac and wallah! Your in! And, it’s FREE!

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Voice and Video GChat

Now in Gmail you can voice and video chat in your email client.



[Read more about it]

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Facebook for Pastors

Ran across this e-book today, “Facebook for Pastors” by Chris Forbes. It’s essentially about using the power of web 2.0 to reach people, he even uses the reference of “church 2.0″. I found that very fitting.

We could debate whether or not Jesus would have a Facebook account, but what’s not in question is that Facebook is where people are at. With 70 million active users, and the 6th most trafficked site on the net. Facebook has made huge leaps to catch myspace in the last year, and is predicted to pass myspace in international traffic sometime in mid April 2008.

So go check it out, it’s only 31 pages so it won’t consume your whole life, and it’s FREE!

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Different Kind of Blogs

Aaron over at Digital Leadership Network wrote a great post on the different kinds of blogs and then gives some suggestions on why and how your church should blog. I’m summarize his comments below.

What Kinds Blogs Are on the Web?

1) Expert/Personality - an expert or big name giving you advice
2) Personal – someone sharing what they did that day [pictures, journaling, etc.]
3) News/Information – group of people who share information [ex- Church2.0]
4) Humor – just for fun

Suggestions for the Blogging Church:

The biggest keys to blogging is consistent updates. My suggestion would be to take the team blog approach, with different people taking on different roles. You can easily offer up separate RSS feeds or pages to break down the blogging into the three areas above:

The Expert Blog: The pastor, of course. If the community is interested in engaging in thinking about the message series throughout the week, the pastor could/should post ideas and thoughts that continue (or set up) Sunday’s message.

The Personal Blog: Other leaders in your church? Perhaps small group leaders can use a public church blog to toss information and thoughts around to their attendees. A small group can open up to any curious visitor to your church’s website using blogs.

The Information Blog: If a church’s blog was consistently updated with upcoming events, prayer needs, updates on church member issues (ex- announcements) it would be a great chance for church members to feel loved and want to interact with the site.

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Spotlight: Kindle

Kindle is an online tool built on Web2.0 technology to post prayer request, while praying with and for others. Check it out here.

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