Online Giving & Landing Pages

Landing pages allow you to customize the content to the reader who has just clicked through from an ad or special offer kind of click. These pages don’t have to show up in your regular website menus/navigation.

If you have an online giving option on your website (you do have that, right?), have you thought about what the donor sees after successfully sending money to your church?

Enter the ‘Thank You’ page.

Here are some best practices based on Hubspot’s blog article Thank You, Come Again!: Best Practices for Thank You Pages:

• Thank Them. Well, duh! Put yourself in their shoes and ask yourself what you’d like to see if you had just given money. Be sincere but not cheesy.
• Set Great Expectations. Will you send them a tax receipt? A written thank you? What are you going to do with their money? Let them know what happens next.
• Suggest They Follow You. Are you on FaceBook or Twitter? Invite them to be more involved in your ministry/cause by joining your circle of friends
• Better Yet: Suggest They Tell Their Friends. They’ve already given you a vote of confidence by their donation. Suggest they invite you into their circle of friends. Get the word out!

Don’t miss the opportunity to involve your donors in the mission & ministry of your church. People love to be a part of something bigger than themselves, and especially love being part of a ‘winning team’.

What good ideas could you add to this?